Northern California
Homes For Sale Magazine
"This ad called for generic mood shots to sell the idea of living in Northern California. I used three photos from my archives for this ad: a hazy, skyline photo of Coit Hill for the neutral background; a photo from Mission Santa Barbara, and a photo of downtown San Francisco (see details below).
    "As it turned out, when they sold add space on this spread to Northern California developers, none of the developers represented were anywhere near San Francisco or Santa Barbara." — Jon Fraze

Northern California Santa Barbara San Francisco  
detail
Inset image of Mission Santa Barbara as it appeared in Homes For Sale Magazine.


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San Francisco
Inset photo of San Francisco skyline.




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 ©1994 Homes For Sale, Inc.















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© 2004, Jon Fraze. All images copyright by Jon Fraze or original publication