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Northern California
Homes For Sale Magazine |
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"This ad called for generic
mood shots to sell the idea of living in Northern California. I used three
photos from my archives for this ad: a hazy, skyline photo of Coit Hill
for the neutral background; a photo from Mission Santa Barbara, and a
photo of downtown San Francisco (see details below).
"As it turned out, when they
sold add space on this spread to Northern California developers, none
of the developers represented were anywhere near San Francisco or Santa
Barbara." — Jon Fraze |