Telexpo ad 2
Advanstar Communications
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"This was a second concept for the Telexpo telecommunications trade show in Brazil, also devised by Catherine Upton of Advanstar's promo department, who wrote the copy and chose the photo. I never saw a print copy of this, and I'm not sure they ended up using it. There was some concern expressed that the headline should present a more positive message." —Jon Fraze



Telexpo ad 2





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© 2004, Jon Fraze. All images copyright by Jon Fraze or original publications