"New Twist" headline
America's Network Magazine
2/15/2003
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"Occasionally we could come up with no strong art ideas to appropriately illustrate some of the cerebral subject matter of the publication. Rather than filling space with vague concept art, Joan Engebretson judiciously preferred to create headline treatments where necessary. These worked fine on the rare occasions, like this one, where we had enough available page space to use the headline as the major element on the opening page (with a minimum of body copy) and where the headline itself was wordy enough to allow some interesting design elements to take place."—Jon Fraze



New Twist headline




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